Independent Watchdog

About FranchisePixel

FranchisePixel exists to solve a single massive information asymmetry: prospective franchise buyers risking $250k–$2M with almost zero unbiased financial data.

The Problem With Traditional Franchise Portals

Traditional franchise websites operate on lead-generation bounty models. They receive $1,000–$5,000/month advertising fees or $15,000–$25,000 broker referral commissions for every buyer lead they deliver to a franchisor.

Because of this conflict of interest, traditional directories never publish store closure rates, declining average unit volumes (AUVs), or forensic red flags.

Our Watchdog Standard

FranchisePixel is 100% reader-supported through our $29 Forensic FDD Reports and $79/mo Pro Database Pass. We never sell buyer contact information to brokers or franchise sales agents.

Every single number on this platform is extracted directly from legally binding state Franchise Disclosure Documents (filed with the California DFPI, Wisconsin DFI, Indiana, Minnesota) and Freedom of Information Act (FOIA) SBA 7(a) loan default tables.

Who We Are

FranchisePixel is published by Mostadigital LTD under the editorial direction of Karim Benyagoub. Our research team specializes in financial data extraction, unit economics modeling, and forensic disclosure audits.